WhatsApp Business API conversations fall into two categories that are priced differently: The new rate card would kick in from February 1st, 2022.
WhatsApp now allows businesses to send more types of messages to people that opt-in to receive them - Personalized product recommendations, informational alerts, relevant offers, etc.Įnsure that you don’t spam your users with numerous messages, reducing your Quality Rating.The delivery of a message template opens a new, business-initiated conversation. If it’s been more than 24 hours since the last user message, a business must send a message template. A business can send free-form messages within 24 hours of the last user message in a conversation.The first conversation that originates from Ads that Click to WhatsApp or Page CTAs on Facebook will be free.When you’re ready to expand 1000 conversations per month, WhatsApp’s pricing applies. This allows your business to start building experiences your customers will love. The first thousand conversations are free. How will the new pricing benefit businesses?
You can check the detailed pricing table at the end of this article. Conversations that start from Ads that Click to WhatsApp or Page CTAs on Facebook will be free.
The first 1,000 conversations are free per WhatsApp business API account per month.WhatsApp costs are only incurred when the company writes – either when it responds to an inquiry or sends a WhatsApp push message to customers!.Within a 24-hour conversation window, WhatsApp Business charges for both user-initiated or business-initiated conversations will vary depending on the country code of the recipient’s phone number.WhatsApp Business costs are incurred regardless of whether the company starts (Business Initiated) or the user starts the conversation (User Initiated).WhatsApp no longer charges businesses per message but per 24-hour ‘conversation windows’ or ‘sessions’.When a customer (user) sent a message, businesses could reply for free for up to 24 hours from the last user message.WhatsApp charged businesses only for business-initiated messages their customers have opted-in to receive – like a delivery notification, for example.How did WhatsApp’s old pricing model work? Instead of being charged for notifications sent, businesses will be charged per conversation, including all messages delivered within a 24-hour period. The pricing has changed from a notification-based model to a conversation-based model. From February 1, 2022, WhatsApp has changed its pricing model for its business API.
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